Ferrari has been developing ways to make some of the most high performance sports cars green.  With many of the major car manufacturers increasing the sales of their vehicles using green technology, Ferrari doesn’t want to lag too far behind.  While at this time it is not clear exactly what will happen there are several rumors floating around.  One of the rumors is they will incorporate their KERS system into their street cars.  This was a technology originally designed for their Formula 1 team for the 2009 season.  This system allows cars a temporarily significant boost in power while maintaining a reasonably sized engine.  It is also suspected that they will be fitting the cars to run on biofuel. It is going to be interesting for those lucky few who have the income to buy a car like that to know they can enjoy the car and horsepower while keeping the planet green.

Well who would have thought the day would come where muscle car manufacturers would be fighting over fuel economy along with horse power. Well it has started between major manufacturers Ford and Chevrolet with their Mustang and Camaro respectively.

Until now Ford’s entry muscle car have been winning in both departments, horse power and fuel economy, and that has some executives and Chevy concerned. In order to remedy this they have worked our a way they will be able to surpass Ford. While the executive who gave the press conference didn’t report exactly when they were going to release the new and improved muscle car, he noted the 2011 Camaro will be arriving shortly. The rivalry between the two manufacturers to not only compete on performance but also fuel efficiency is a great step

Many of you will start to see a change in the law enforcement cars on the road now compared to what it has been for the last decade. Many people identify the Ford’s Crown Vic model with police cars and rightly so as well over half of the police units in the US are Crown Vics. However, this is looking to change. Ford has redesigned their cars adding in extra benefits for safety for our law enforcement. They have downsized the engine to make it more fuel efficient and added a turbo-charger to avoid losing any horsepower. This new police car is going to have to compete with several other major manufacturers now such as the Dodge Charger and the Chevy Caprice. It is nice to see that Ford is looking for ways to redesign their vehicles to be more environmentally friendly and reduce the cost for the operations of each department. Now it will be up to the law enforcement to decide which vehicle they want their units to have.

I never thought Aston Martin would deviate from their beautiful high end luxury sports car. To many people the name, Aston Martin, symbolizes characters like James Bond so to see them create a car resembling the smart car is amazingly shocking. Many of you have seen the Smart Car made by Mercedes. However Mercedes left their name off of the car to keep their branding in line with their traditional cars. Aston Martin decided to take a different method on their new vehicle. Their new automobile has the traditional Aston Martin logo and Aston Martin rear lights. It is expected this new Aston will become available in 2010/2011 and it is estimating its price around $40,000. The manufacturer has said they already have interest from many current Aston Martin owners.

Falling in line with many of the other car manufacturers, Audi has developed a hybrid for its largest sedan the A8. This sedan will be “fuel efficient” for its size, however since the traditional A8 is not a big seller here, Audi will not be bringing the car to the US at this time for sale. For now the cars will be sold in Europe as its main marketplace. However, Mercedes will be selling their S400 which is in the same class as the Audi A8. Since the S class Mercedes is a much higher selling car, the will be brining their hybrid to market here in the US. Reviews on the handling of the vehicle are great. We are glad to see the research happening to make advancements possible.

This weekend is the start of the 2010 F1 Auto Racing season. There are several interesting things about this year that should be noted. First, is the return of 7 time world champion Michael Schumacher. He will be driving the Mercedes car with his old team partner from Ferrari Ross Braun. Another change is that this year there will be no refueling of the cars which means the fuel efficiency of the cars will be key. Marketing plays a huge role in this industry just like any other major sporting event. Mercedes is a German owned team and both of their drivers are German. The Ferrari team is being driven by a Brazilian and Spaniard, both latin. And the English McLaren team is being driven by two English drivers. This is the first time in years that this has been the case and with the changes it promises to be an exciting auto racing season.

At the most recent car show in Geneva I was surprised to see some changes from manufacturers I never thought would happen. One main example is the new 599 Ferrari; they have created a prototype version of the car that is a hybrid. These cars aren’t daily drivers anyway, so they do not normally get many miles put on them. However, it is the belief of Ferrari that in the future they will be more environmentally friendly. One of the things I am going to be wondering about is if this new Ferrari is going to have the old Ferrari sound that separates it from most other cars on the road. I am sure our drivers are looking forward to getting the call for enclosed car transport of one of these cars when they make it to America.