Falling in line with many of the other car manufacturers, Audi has developed a hybrid for its largest sedan the A8. This sedan will be “fuel efficient” for its size, however since the traditional A8 is not a big seller here, Audi will not be bringing the car to the US at this time for sale. For now the cars will be sold in Europe as its main marketplace. However, Mercedes will be selling their S400 which is in the same class as the Audi A8. Since the S class Mercedes is a much higher selling car, the will be brining their hybrid to market here in the US. Reviews on the handling of the vehicle are great. We are glad to see the research happening to make advancements possible.

This weekend is the start of the 2010 F1 Auto Racing season. There are several interesting things about this year that should be noted. First, is the return of 7 time world champion Michael Schumacher. He will be driving the Mercedes car with his old team partner from Ferrari Ross Braun. Another change is that this year there will be no refueling of the cars which means the fuel efficiency of the cars will be key. Marketing plays a huge role in this industry just like any other major sporting event. Mercedes is a German owned team and both of their drivers are German. The Ferrari team is being driven by a Brazilian and Spaniard, both latin. And the English McLaren team is being driven by two English drivers. This is the first time in years that this has been the case and with the changes it promises to be an exciting auto racing season.

At the most recent car show in Geneva I was surprised to see some changes from manufacturers I never thought would happen. One main example is the new 599 Ferrari; they have created a prototype version of the car that is a hybrid. These cars aren’t daily drivers anyway, so they do not normally get many miles put on them. However, it is the belief of Ferrari that in the future they will be more environmentally friendly. One of the things I am going to be wondering about is if this new Ferrari is going to have the old Ferrari sound that separates it from most other cars on the road. I am sure our drivers are looking forward to getting the call for enclosed car transport of one of these cars when they make it to America.