This weekend is the start of the 2010 F1 Auto Racing season. There are several interesting things about this year that should be noted. First, is the return of 7 time world champion Michael Schumacher. He will be driving the Mercedes car with his old team partner from Ferrari Ross Braun. Another change is that this year there will be no refueling of the cars which means the fuel efficiency of the cars will be key. Marketing plays a huge role in this industry just like any other major sporting event. Mercedes is a German owned team and both of their drivers are German. The Ferrari team is being driven by a Brazilian and Spaniard, both latin. And the English McLaren team is being driven by two English drivers. This is the first time in years that this has been the case and with the changes it promises to be an exciting auto racing season.