The British motor industry is planning to invest over 7 Billion pounds into building an electric car for its consumers.  They surveyed their consumers and found only a small percentage of them were interested in actually buying an electric car, but that percentage (2%) still adds up when you spread it over almost 20million households.  With recent success of cars like the Nissan Leaf, other manufacturers are making an effort to get in line.  This is the best type of competition because it is a race to see who can build a better car that will in essence only improve our environment for the long haul.  And these major manufacturers have the financial backing to properly do it.